Fans of Local Bakery Create New, Featured Cupcake for 2013
Nicola’s Donuts Announces Cupcake Creation Contest Winning Recipe
Tampa, Fla. (January 4, 2013) – With a new year comes new treats for Nicola’s Donuts, (with locations on West Busch Boulevard and North Dale Mabry Highway). After three weeks of voting on Facebook, the local bakery has completed its Cupcake Creation Contest and, with fans help, has concocted the winning recipe: chocolate cake with vanilla butter cream frosting and heath bar topping.
Throughout the month of December, Nicola’s Donuts asked its Facebook fans to help them create a new delicious menu item. Each day, Nicola’s pitted its yummiest confections against each other as fans voted first on cake flavors, then frosting options, then toppings, ultimately arriving at a brand new cupcake which will now be featured as the 2013 Cupcake of the Year and served free with the purchase of a dozen cupcakes, all year long!
Narrowing the field down first from eight cake flavors ranging from chocolate to red velvet, apple to pumpkin, in a bracket-style play, chocolate cake emerged victorious, narrowly beating vanilla cake for the title. Next, vanilla butter cream rose above its eight competitors which included espresso, cream cheese and strawberry. Finally, heath bar was deemed top topping among eight delicious options, including Belgian chocolate curls and rainbow sprinkles.
“The Cupcake Creation Contest really helped us to get inside the minds of our biggest fans and most loyal customers,” said Rachel Waatti, owner of Nicola’s Donuts. “Thank you for all the votes. We cannot wait to start baking!”
The newest cupcake will be available starting on January 5, 2013. Nicola’s will also be polling fans on Facebook to help them name the newest treat. To vote or submit a name idea, visit Nicola’s Donuts on Facebook at http://www.facebook.com/NicolasDonuts.